What is online marketing? With over 25 billion pages on Google alone, making sure that visitors find your website is a tough challenge. Competition is fierce for the top listings, yet without regular visitors your site might as well not exist. Finding the right Internet Marketing partner is integral to the success of your site, and in a market notoriously fraught with cowboys and conmen, you need a partner you can trust. Definitions Let us give some definitions:- Search Engine Optimization: This is an art and science of constructing your website code and copy in such a way that search engines like them and as a result rank your pages highly for relative search terms. If all goes well your website will be listed on first page of search engine’s free listings also called as “natural” or “organic” listings. Search Engine Marketing/ Pay per click: These are the paid or sponsored text listings you typically see on right hand side of search results. You can control the ad copy and also hotlink it to a URL within your website. Why should you consider Search Marketing? Consider these facts: 1. Search Marketing is 10 billion dollar plus industry and SEO is an effective part of this big business. 2. Over 60% of all first time visits to a Web site occur as the result of a search! Search engine marketing (getting your Web site at or close to the top of search engine returns), is therefore the single most effective marketing that a company can do. 3. These visitors are pre-qualified leads to your business! Even more important than the amount of traffic received is the quality of traffic - the visitors that arrive as the result of a search are pre-qualified. They are already looking for the products and services your company offers. Hence Search Marketing is a pull medium. 4. Contextual Internet advertising costs pennies and returns dollars. That's why "payper-click" advertising, advertising that presents itself as a search result, is now bigger than banner ads! Web 2.0 & Social Media Optimization Google has introduced a "Universal Search" system that blends listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. This offers users a more integrated and comprehensive way to search for and view information online. Now, user can have access to not just web pages of information but videos, news reports and books relevant to a query made. With the advent of such system, we are inclined towards social media optimization that includes social bookmarking, video optimization, press releases etc. Social Bookmarking Social bookmarking is a way for internet users to store, classify, share and search Internet bookmarks. Social bookmarking is a new technique to attract visitors to your website through marketing your website in popular social networking websites and thereby attracting visitors to your website. We submit your site to about 100 social bookmarking sites. A few of them are as follow: Video Optimization Video is a presentation of your business and is a great way for you to expose your brand to users. We optimize your videos with proper tags and submit to various video sites. A few of them are listed here: Google Video, Youtube, DailyMotion, Jumpcut. Press Release Optimization This is a great way to get some publicity as well as recognition. We write search engine friendly press release and submit to various sites that accept press releases. The sites include pr.com, prleap.com, i-newswire.com, 1888pressrelease etc. Social Media optimization increases traffic very quickly and generate targeted quality traffic. It also helps to increase backlinks from higher page rank websites that will help you to increase your website's link popularity and indirectly helping to increase search engine rankings.